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A software used in website design, Flash gives designers the power to add animations, special effects, music, and much more to websites. While this makes for an exciting and interactive website, Flash websites do have a few drawbacks to consider if you're thinking about a Flash website for your business. This article looks at both the pros and cons of Flash websites.
The Pros Of Flash WebsitesFlash websites provide a very interactive experience for users. Instead of visiting a static page, Flash websites offer visitors a page with moving elements and sound effects. This makes conveying a message to website visitors quite effective.
Flash websites also avoid the problem of looking different in different browsers, as Flash websites appear the same regardless of the browser (Internet Explorer, Firefox, Google Chrome, Safari). As long as visitors have the current version of Flash Player on their computer (which is free to download), Flash websites always display correctly and never have compatibility issues.
The Cons Of Flash WebsitesTo view Flash websites, visitors need the most current version of Flash Player installed on their computer. Although Flash Player is free to install, many people won't like having to download it to look at your website. Flash Player also updates frequently, meaning even people who already have Flash Player installed will need to make sure they keep it up to date.
Flash websites also aren't too good for search engine optimization purposes. Since Flash websites appear as a large image file, you won't benefit from the search engines indexing your text because they can't read the text of Flash websites. This means you'll have to do a lot of offsite optimization for Flash websites to rank well.
There are pros and cons to Flash websites. The key is considering both when determining whether Flash websites work for your business.
